Fine Jewelry From wasted spend to qualified calls and visits
They had burned over $22,000 on a self-managed Google Ads account with little to show for it. We rebuilt it around high-intent Search and Performance Max with proper conversion tracking, optimizing for real actions (calls, contacts, and store visits) at a cost per conversion as low as $3.
New York Gold & Diamond had spent more than $22,000 managing their own Google Ads, with little to show for it. Budget was leaking into broad, low-intent searches, and there was no proper tracking to reveal what actually drove calls or store visits.
- Rebuilt the account around high-intent Search and Performance Max, focused on people actively looking to buy.
- Set up proper conversion tracking for the actions that matter: calls, contact requests, and store-direction requests.
- Cut wasted spend on broad terms and concentrated budget on searches with real buying intent.
- Optimized continuously toward cost per real action, not clicks.
The rebuilt account turned spend into measurable demand: 847 store-direction requests, 49 phone-call leads, and a cost per conversion as low as $3 to $6. It became one of their strongest months for foot traffic.
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