A best month ever, and the months that followed

New York Gold & Diamond had spent more than $22,000 managing their own Google Ads, with little to show for it. Budget was leaking into broad, low-intent searches, and there was no proper tracking to reveal what actually drove calls or store visits. Jewelry is high ticket and highly seasonal, so every wasted dollar cost them twice: once in spend, and again in the buyers they never reached.

• Rebuilt Google Ads around high-intent Search and Performance Max, focused on people actively looking to buy.
• Set up proper conversion tracking for the actions that matter: phone calls, contact requests, and store-direction requests.
• Added Meta Ads to build awareness and bring back shoppers who showed interest but did not come in.
• Took over their Google Business Profile to build the store up in the local map results, where jewelry buyers almost always look first.
• Worked that profile on a strict schedule: a new post every week, fresh photos every month, and a reply to every single review that comes in. Steady activity and genuine review engagement are two of the strongest signals Google uses to decide who ranks in the map pack.
• Optimized continuously toward cost per real action, not clicks, cutting the broad terms that quietly drained the account.

Across the three months from May to early August 2026, the account produced 2,427 tracked customer actions from $10,389 in ad spend, an average of $4.28 per call, contact, or direction request. May was the peak at $2.78 per action, and the months that followed held rather than falling off, with 875 actions in June and 867 in July. The client called it their best month ever for traffic coming through the store.