All work
Events & Entertainment
Events & Entertainment Cutting cost per lead by over 80%
A first-party-data Meta strategy for a niche Indian-wedding and event DJ company, using custom audiences, retargeting, and lookalikes to cut cost per lead from around $100 to under $19 while improving lead quality.
82%
Lower cost per lead
$18
Cost per lead
31
Qualified leads
The challenge
Elite Events, a niche Indian-wedding and event DJ company, was paying around $100 per lead, with no efficient way to reach the right couples and planners at scale.
What we did
- Built custom audiences from their first-party data of past inquiries and customers.
- Layered retargeting to win back people who showed interest but did not book.
- Expanded reach with lookalike audiences modeled on their best clients.
- Optimized for lead quality, not just volume, so the cheaper leads were also better.
The result
Cost per lead fell by over 80%, from around $100 to under $19, while lead quality improved, producing 31 qualified leads.
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